{"id":4464,"date":"2026-02-03T14:37:43","date_gmt":"2026-02-03T12:37:43","guid":{"rendered":"https:\/\/yumtales.gr\/yum-tales-at-horeca-2026\/"},"modified":"2026-02-03T14:56:57","modified_gmt":"2026-02-03T12:56:57","slug":"yum-tales-at-horeca-2026","status":"publish","type":"post","link":"https:\/\/yumtales.gr\/en\/yum-tales-at-horeca-2026\/","title":{"rendered":"Yum Tales at HORECA 2026"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221; css_params=&#8221;&#8221;]<\/p>\n<h3 data-start=\"383\" data-end=\"457\">Bar takeovers, new launches &amp; curated ideas for modern menus<\/h3>\n<p data-start=\"459\" data-end=\"697\">From February 13\u201316, Yum Tales will be at HORECA 2026, hosted at Metropolitan Expo (Hall 1 | Stand D10), presenting an experience focused on flavour, functionality and modern menu thinking.<br \/>For four days, our stand becomes a meeting point for professionals looking for inspiration, fresh ideas and well-curated solutions that work in real hospitality settings. <\/p>\n<hr data-start=\"899\" data-end=\"902\">\n<h2 data-start=\"904\" data-end=\"945\">Bar takeovers with selected roasters<\/h2>\n<p data-start=\"947\" data-end=\"1167\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4454\" src=\"https:\/\/yumtales.gr\/wp-content\/uploads\/2026\/02\/loudbean.png\" alt=\"\" width=\"113\" height=\"113\"> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4455\" src=\"https:\/\/yumtales.gr\/wp-content\/uploads\/2026\/02\/spiri.png\" alt=\"\" width=\"112\" height=\"112\"> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4452\" src=\"https:\/\/yumtales.gr\/wp-content\/uploads\/2026\/02\/LOGOTYPE-WHITE-ORANGE-BG-2025-%C2%A9-Sowl-Creative-Studio.jpg\" alt=\"\" width=\"157\" height=\"110\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4451\" src=\"https:\/\/yumtales.gr\/wp-content\/uploads\/2026\/02\/Samba-RB2020-Logo-Primary-Net.jpg\" alt=\"\" width=\"154\" height=\"109\"><\/p>\n<p data-start=\"947\" data-end=\"1167\">At the core of our presence are the bar takeovers by selected roasters, who will be behind the bar creating coffee recipes using plant-based milks from the Yum Tales portfolio. Each takeover highlights a different flavour approach and philosophy, showing how the right plant-based milk can support coffee character and bring cohesion to a modern menu.<\/p>\n<h3 data-start=\"1358\" data-end=\"1385\">Bar Takeover Schedule<\/h3>\n<p data-start=\"1387\" data-end=\"1579\"><strong data-start=\"1387\" data-end=\"1400\">LOUD BEAN<br data-start=\"1400\" data-end=\"1403\">\ud83d\udd59 10:00 \u2013 11:00 | February 13\u201316<br data-start=\"1439\" data-end=\"1442\"><\/strong>\ud83e\udd5b <a href=\"https:\/\/yumtales.gr\/en\/product\/minor-figures-barista-oat-milk\/\">Minor Figures Barista Oat<\/a><br data-start=\"1470\" data-end=\"1473\">Coffee recipes focused on clarity, structure and balance in the cup.<\/p>\n<p data-start=\"1581\" data-end=\"1765\"><strong data-start=\"1581\" data-end=\"1590\">SPIRI<\/strong><br data-start=\"1590\" data-end=\"1593\">\ud83d\udd5a 11:00 \u2013 12:00 | February 13\u201315<br data-start=\"1629\" data-end=\"1632\">\ud83e\udd5b <a href=\"https:\/\/yumtales.gr\/en\/product\/califia-farms-pistachio-oat-barista-blend\/\">Califia Farms Pistachio Milk<\/a><br data-start=\"1663\" data-end=\"1666\">Bold coffee recipes with a clear and expressive flavour profile.<\/p>\n<p data-start=\"1767\" data-end=\"1974\"><strong data-start=\"1767\" data-end=\"1776\">GEN C<\/strong><br data-start=\"1776\" data-end=\"1779\">\ud83d\udd5b 12:00 \u2013 13:00 | February 13\u201316<br data-start=\"1815\" data-end=\"1818\">\ud83e\udd5b <a href=\"https:\/\/yumtales.gr\/shop\/?filter_brand=califia-farms&amp;query_type_brand=or\">Califia Farms plant-based milks<\/a><br data-start=\"1852\" data-end=\"1855\">Recipes highlighting balance between coffee and plant-based milk, with emphasis on the overall drinking experience.<\/p>\n<p data-start=\"1767\" data-end=\"1974\"><strong data-start=\"1976\" data-end=\"1985\">SAMBA<\/strong><br data-start=\"1985\" data-end=\"1988\">\ud83d\udd50 13:00 \u2013 14:00 | February 13, 15 &amp; 16<br data-start=\"2030\" data-end=\"2033\">\ud83e\udd5b <a href=\"https:\/\/yumtales.gr\/shop\/?filter_brand=alt-mlk&amp;query_type_brand=or\">ALT MLK<\/a><br data-start=\"2043\" data-end=\"2046\">Coffee recipes designed for modern menus, combining versatility with consistency behind the bar.<\/p>\n<p data-start=\"2165\" data-end=\"2370\">Visitors will be able to taste the recipes, meet the roasters and explore ideas that can be directly applied to their own menus.<\/p>\n<hr data-start=\"2372\" data-end=\"2375\">\n<h2 data-start=\"2377\" data-end=\"2419\"><span style=\"font-size: 26px\">New launches: Protein &amp; Power Smoothies<\/span><\/h2>\n<p data-start=\"2421\" data-end=\"2538\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4327 aligncenter\" src=\"https:\/\/yumtales.gr\/wp-content\/uploads\/2026\/01\/3_protein.png\" alt=\"Protein Smoothie Pinapple\" width=\"202\" height=\"253\"><\/p>\n<p data-start=\"2421\" data-end=\"2538\">HORECA 2026 will also mark the presentation of our <strong data-start=\"2464\" data-end=\"2484\">latest launches<\/strong>, the <a href=\"https:\/\/yumtales.gr\/en\/product-category\/smoothies-en\/\"><strong data-start=\"2489\" data-end=\"2510\">Protein Smoothies<\/strong><\/a> and <a href=\"https:\/\/yumtales.gr\/en\/product-category\/smoothies-en\/\"><strong data-start=\"2518\" data-end=\"2537\">Power Smoothies<\/strong><\/a>. Two new smoothie ranges created for modern all-day menus, offering functional options with a strong focus on flavour. Visitors will be able to taste them at the stand and explore how they can complement coffee-led menus.<\/p>\n<hr data-start=\"2861\" data-end=\"2864\">\n<h2 data-start=\"2866\" data-end=\"2915\">Recipes &amp; inspiration through our Recipe Booklet<\/h2>\n<p data-start=\"2917\" data-end=\"3103\">The experience is completed with selected recipes, available to taste at the stand and explored in detail through the <strong data-start=\"3070\" data-end=\"3102\">Yum Tales <a href=\"https:\/\/online.fliphtml5.com\/Yum_Tales_Supply\/YT_RB_20x28cm_WEB\/\">recipe booklet<\/a>.<\/strong> Designed as a practical source of inspiration, the booklet brings together ideas tested in action, from coffee to functional drinks. You can check our recipe booklet <a href=\"https:\/\/online.fliphtml5.com\/Yum_Tales_Supply\/YT_RB_20x28cm_WEB\/\">here<\/a>.<\/p>\n<hr data-start=\"3303\" data-end=\"3306\">\n<h2 data-start=\"3308\" data-end=\"3364\">A complete portfolio for modern hospitality<\/h2>\n<p data-start=\"3366\" data-end=\"3686\">Beyond bar takeovers and new launches, visitors will also discover the <strong data-start=\"3447\" data-end=\"3483\">broader Yum Tales portfolio<\/strong>. A carefully curated selection of drinks, plant-based options, functional beverages and snacks, designed to support different types of hospitality concepts. Our approach focuses on offering <strong data-start=\"3734\" data-end=\"3766\">complete menu solutions<\/strong>, with products that add character, relevance and consistency to everyday operations.<\/p>\n<hr data-start=\"3875\" data-end=\"3878\">\n<h2 data-start=\"3880\" data-end=\"3915\">An invitation to modern menus<\/h2>\n<p data-start=\"3917\" data-end=\"4178\">Yum Tales\u2019 presence at HORECA 2026 goes beyond product showcasing. It\u2019s an invitation to explore how curated products, collaborations and thoughtful recipes come together to shape modern menus with identity and depth. <\/p>\n<p data-start=\"4180\" data-end=\"4257\">\ud83d\udccd <strong data-start=\"4183\" data-end=\"4225\">Metropolitan Expo | Hall 1 | Stand D10<\/strong><br data-start=\"4225\" data-end=\"4228\">\ud83d\udcc5 <strong data-start=\"4231\" data-end=\"4257\">February 13-16<\/strong><\/p>\n<p data-start=\"4259\" data-end=\"4356\">Join us to taste, explore and get inspired by modern menu ideas.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221; css_params=&#8221;&#8221;] Bar takeovers, new launches &amp; curated ideas for modern menus From February 13\u201316, Yum Tales will be at HORECA 2026, hosted at Metropolitan Expo (Hall 1 | Stand D10), presenting an experience focused on flavour, functionality and modern menu thinking.For four days, our stand becomes a meeting point for professionals looking for [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4463,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-4464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mi-katigoriopoiimeno"],"featured_image_src":{"landsacpe":["https:\/\/yumtales.gr\/wp-content\/uploads\/2026\/02\/HORECA-Static-1-1080x445.png",1080,445,true],"list":["https:\/\/yumtales.gr\/wp-content\/uploads\/2026\/02\/HORECA-Static-1-463x348.png",463,348,true],"medium":["https:\/\/yumtales.gr\/wp-content\/uploads\/2026\/02\/HORECA-Static-1.png",1080,1350,false],"full":["https:\/\/yumtales.gr\/wp-content\/uploads\/2026\/02\/HORECA-Static-1.png",1080,1350,false]},"_links":{"self":[{"href":"https:\/\/yumtales.gr\/en\/wp-json\/wp\/v2\/posts\/4464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yumtales.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yumtales.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yumtales.gr\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/yumtales.gr\/en\/wp-json\/wp\/v2\/comments?post=4464"}],"version-history":[{"count":2,"href":"https:\/\/yumtales.gr\/en\/wp-json\/wp\/v2\/posts\/4464\/revisions"}],"predecessor-version":[{"id":4467,"href":"https:\/\/yumtales.gr\/en\/wp-json\/wp\/v2\/posts\/4464\/revisions\/4467"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yumtales.gr\/en\/wp-json\/wp\/v2\/media\/4463"}],"wp:attachment":[{"href":"https:\/\/yumtales.gr\/en\/wp-json\/wp\/v2\/media?parent=4464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yumtales.gr\/en\/wp-json\/wp\/v2\/categories?post=4464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yumtales.gr\/en\/wp-json\/wp\/v2\/tags?post=4464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}